Privacy Policy

1. Why this privacy policy is important

This Privacy Policy is important because it explains what personal information Digital Leads collects about you, how we obtain it, the purposes for which we use it, who we may share it with, how long we keep it, and the rights you have in relation to that information. If you register on this website, submit your details, contact us, take part in a promotion, or otherwise engage with our services, this notice is intended to help you understand how your information is handled.

We have written this policy in a detailed form so that you can clearly understand not only the data we collect directly from you, but also the wider activities that may take place around campaign management, fraud prevention, suppression management, analytics, direct marketing, and partner communications.

2. Data protection and applicable laws

Digital Leads is committed to handling personal information responsibly and in accordance with applicable data protection and privacy laws. References in this policy to data protection law include the UK General Data Protection Regulation, the Data Protection Act 2018, the Privacy and Electronic Communications rules where relevant, and any replacement, supplementary, or related privacy legislation that applies to our activities.

Where this website is accessed from outside the United Kingdom, other local laws may also apply. Even where different legal frameworks are relevant, we aim to process personal information transparently, fairly, and with appropriate security and accountability measures.

3. Who we are

Digital Leads is the organisation responsible for deciding how personal information collected through this website is used. For the purposes of data protection law, Digital Leads acts as the data controller in relation to the personal information described in this policy.

Our company details are:

Company name: Digital Leads
Address: 106 DLF Prime Towers, OIA - I, New Delhi - 110020 INDIA
ICO Registration Number: ZA252743
Email: info@digital-leads.in
Phone: +91 9319970289

If you have questions about this policy, your data, or your rights, you can contact us using the details above.

4. Categories of personal information we collect

We may collect and hold different categories of personal information depending on how you interact with our website and campaigns.

Identifiable information may include your title, first name, last name, email address, telephone number, mobile number, postal address, postcode, date of birth, IP address, and any other details you enter into our forms.

Technical and usage information may include browser type, operating system, device information, approximate location derived from technical signals, pages viewed, timestamps, referral information, cookie preferences, and general interaction data linked to website usage.

Campaign and consent information may include the promotion you registered for, the date and time of registration, the source of the registration, your consent selections, the wording presented to you when you consented, and records showing how and when those choices were made.

Profile, preference, and inferred information may include broad categories of interests, likely product relevance, segmentation information, communication preferences, suppression status, and data used to help us or our marketing service providers understand which campaigns or offers may be more suitable for you.

We do not intentionally request special category personal information such as health details, racial or ethnic origin, political opinions, religious beliefs, or other highly sensitive information through this registration flow unless explicitly stated and lawfully justified.

5. How we collect personal information

We collect personal information in a number of ways. Most commonly, we collect it directly from you when you complete a registration form, enter a giveaway, submit a lead form, request contact from us, contact our support team, or otherwise communicate with us.

We may also collect information automatically when you use the website, including through cookies, local storage, analytics scripts, server logs, and other technical tools used for website functionality, security, and reporting.

In some circumstances, we may receive personal information from approved partners, co-registration providers, lead suppliers, marketing service providers, campaign sponsors, or data contributors who tell us that they have the right to share your information with us for the relevant purposes. Where we obtain information from such sources, we expect them to have provided the necessary notices and permissions.

6. Why we use your personal information

We may use your personal information for one or more of the following purposes:

To register your interest in offers, competitions, giveaways, and related promotional activity.

To administer entries, validate registrations, and determine whether a submission is complete and eligible.

To contact you about offers, promotions, products, or services where you have requested or consented to such contact, or where another lawful basis applies.

To share your information with selected partners, sponsors, campaign providers, and service providers where this is part of the registration journey or is described in our notices.

To prevent duplicate, misleading, automated, or fraudulent submissions and to help protect the integrity of our campaigns.

To maintain consent records, suppression files, and unsubscribe records so that we can demonstrate compliance and honour your choices.

To respond to enquiries, complaints, access requests, rectification requests, and other rights requests.

To analyse performance, improve the relevance of campaigns, understand audience behaviour, and measure website and marketing effectiveness.

To create audience profiles or segments so that marketing activity can be better targeted and less wasteful, where this is lawful.

To comply with legal obligations, regulatory requests, law enforcement requests, and legitimate internal governance requirements.

7. Lawful bases for processing

Depending on the specific activity, we may rely on one or more lawful bases when processing personal information.

Consent: We rely on consent where you actively agree to receive direct marketing or where consent is otherwise required by law. Where we rely on consent, you may withdraw it at any time, although this will not affect processing that took place before withdrawal.

Legitimate interests: We may process information where it is reasonably necessary for our legitimate interests or the legitimate interests of our partners, provided that those interests are not overridden by your rights and freedoms. This may include website administration, campaign management, analytics, fraud prevention, suppression management, business development, partner reporting, and maintaining accurate records.

Contractual necessity: In some cases we may need to process information to take steps at your request or to perform obligations connected with a service, promotion, or support interaction.

Legal obligation: We may process information where necessary to comply with legal duties, regulatory obligations, disclosure requirements, or formal rights requests.

8. Who we may share your personal information with

We may share personal information with carefully selected third parties where that sharing is relevant to the purposes described in this policy, the registration notice shown to you, and the permissions or lawful bases that apply to your data.

These recipients may include campaign sponsors, advertisers, co-registration partners, lead buyers, fulfilment providers, mailing houses, call centres, SMS providers, email service providers, cloud hosting providers, customer support platforms, analytics providers, fraud prevention providers, data validation providers, and marketing service providers.

Some recipients process personal information only on our behalf and under our instructions. Other recipients may receive information as independent data controllers where they use the information for their own direct marketing, customer acquisition, profiling, validation, analytics, or audience insight purposes, provided that such use is covered by the relevant notice and lawful basis.

The industries in which these partners, clients, sponsors, or marketing recipients may operate can include charity, finance, gambling, general lifestyle, insurance, retail, travel, utilities, claims management, telecoms, public sector campaigns, home improvement, education, health and wellbeing, automotive, property, debt collection, legal services, leisure, and opinion polling.

By way of example, these business categories may include charities and social causes, banks and building societies, claims companies, including PCP claims and Diesel Emmission Claims services, credit providers, mortgage and pension providers, lotteries and online gaming brands, fitness and wellness companies, magazines and newspapers, comparison services, tracing and enforcement businesses, car and home insurers, breakdown cover providers, fashion and general retail brands, supermarkets, pharmacies, airlines, holiday operators, hotels, energy providers, solar providers, broadband and telecom companies, and claims management services.

Where a registration or campaign notice names selected partner brands, those may include companies such as SKY UK Ltd, Howden, British Gas, Omaze, Boots, IES Limited, Reclaim Legal Ltd, Lendable Limited, Park Holidays UK Limited, The AA, Zeta Global, Legal & General, Staysure Group Ltd, Kwik Fit GB Ltd, People's Postcode Lottery, SunLife Limited, BT & EE, Tesco, Outside Clinic, DataMixx, Vitality, Sagacity Solutions, Acxiom Limited, Roqad, Alzheimer’s Society, and Beagle Street. These examples are provided to help explain the type of organisations that may receive or use data in connection with campaigns, and the exact partners may vary over time and by promotion.

Where information is shared with partners or marketing service providers, they may use it to send direct marketing, validate data accuracy, improve audience matching, create predictive models, append data from other lawful sources, carry out suppression checks, and help organisations better understand customer characteristics, likely interests, and the relevance of specific offers or services.

We may also disclose personal information where required to protect our rights, investigate misuse, respond to legal process, comply with regulatory obligations, support the prevention and detection of unlawful activity, or complete a corporate transaction or reorganisation where disclosure is lawfully permitted.

9. Marketing service providers and profiling

We may share personal information with marketing service providers who help us and our partners improve the effectiveness and relevance of campaigns. These providers may combine the information supplied through this website with information they already hold or lawfully obtain from other sources, including public or commercially available data sources.

They may use this combined information to validate your details, check whether you have moved address, improve record accuracy, create marketing segments, build lookalike audiences, estimate interests, or assess which categories of offers may be more likely to be relevant to you.

This type of processing is commonly referred to as profiling. Profiling does not necessarily mean that important decisions are made automatically about you, but it can mean that data is analysed to predict likely preferences, behaviours, or circumstances for marketing and audience insight purposes. We do not intend to use the registration process on this website to make solely automated decisions that produce legal effects or similarly significant effects on you without appropriate safeguards.

10. International transfers

Your personal information may be stored, accessed, or processed in countries other than the country in which it was originally collected. This can happen where our service providers, partners, or technical systems operate internationally.

Where personal information is transferred internationally, we take steps designed to ensure that appropriate safeguards are in place. These may include contractual protections, data processing agreements, transfer mechanisms recognised by law, and internal security controls intended to provide an adequate level of protection.

11. How long we keep your information

We keep personal information only for as long as it is reasonably necessary for the purposes for which it was collected, including campaign administration, compliance evidence, record keeping, dispute handling, fraud prevention, suppression management, analytics, and legitimate business purposes.

The exact retention period may vary depending on the type of information, the lawful basis relied on, the nature of the campaign, your ongoing relationship with us, and whether there is a regulatory or legal reason to keep the information longer.

Where you ask us to stop using your information for marketing, we may still retain limited details on suppression lists so that we can respect that request and avoid contacting you again inappropriately. Additional information about retention can be found in our Data Retention Policy.

12. Cookies, IP addresses, and online identifiers

We may collect information about your device and browsing activity, including your IP address, browser type, device identifiers, website navigation, and cookie or local storage preferences. We use this information for website functionality, user preference storage, analytics, security, system administration, and campaign performance monitoring.

Cookies and similar tools help us understand how visitors use the site, which pages are most frequently visited, how visitors move through the registration flow, and whether the website is functioning correctly. Some technologies may also help us or our partners measure campaign performance, understand whether a communication has been opened, and improve the relevance of marketing activity.

You can control non-essential cookies through our site controls where available and through your browser settings. Disabling certain technologies may affect some website features.

13. Security of your information

We use a combination of organisational, technical, and administrative measures designed to protect personal information from unauthorised access, misuse, disclosure, loss, alteration, or destruction. These measures may include access controls, role-based permissions, password protection, secure hosting arrangements, logging, monitoring, and policies governing internal access to data.

Although we take reasonable steps to protect your information, no website, internet transmission, storage environment, or security system can be guaranteed to be completely secure. For that reason, you should also take care when submitting information online and contact us if you believe your data has been misused.

14. Your rights

Depending on the law that applies to you, you may have the right to request access to the personal information we hold about you, request correction of inaccurate data, request deletion of information in certain circumstances, ask us to restrict processing, object to certain processing, withdraw consent, or request portability of data you provided to us.

You may also have the right to ask us not to use your personal information for direct marketing. Where we send you marketing by email or other digital channels, you can usually opt out using the unsubscribe method included in the communication, or by contacting us directly.

If you believe your information has been handled unfairly or unlawfully, you may also have the right to complain to the relevant supervisory authority or privacy regulator.

15. Sale, acquisition, or business reorganisation

If Digital Leads undergoes a sale, merger, acquisition, investment transaction, reorganisation, asset transfer, or similar corporate event, personal information may be disclosed to advisers and transferred as part of that process where lawful and appropriate. In that event, the information would continue to be protected by applicable privacy and confidentiality obligations.

16. Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our services, website features, legal obligations, operational processes, or partner arrangements. When we do, we will publish the updated version on this page and change the effective wording where appropriate.

Where required by law, we may also provide a more specific notice or request renewed consent before applying certain changes to the way we use your information.

17. Contact us

If you have any questions, concerns, requests, or complaints about this Privacy Policy or the way your personal information is handled, please contact us using the details below:

Digital Leads
106 DLF Prime Towers,
OIA - I, New Delhi - 110020 INDIA

ICO Registration Number: ZA252743
Email: info@digital-leads.in
Phone: +91 9319970289

We will try to respond to privacy-related queries within a reasonable time and in accordance with applicable legal requirements.